Private Label · Made in Brazil · Since 1960 Marca Privada · Hecho en Brasil · Desde 1960 العلامة الخاصة · صُنع في البرازيل · منذ 1960

You Have the Brand. We Have the Factory. Usted Tiene la Marca. Nosotros Tenemos la Fábrica. أنت تملك العلامة التجارية. ونحن نملك المصنع.

Consistent quality and the capacity to scale — the two things a U.S. food launch needs and rarely finds together. Coelho Foods puts both behind your brand. Calidad consistente y capacidad para escalar — las dos cosas que un lanzamiento en EE.UU. necesita y raramente encuentra juntas. Coelho Foods pone ambas detrás de su marca. جودة ثابتة وقدرة على التوسع — ما يحتاجه إطلاق غذائي في الولايات المتحدة ونادراً ما يجتمعان. تضع كويلهو فودز كليهما خلف علامتك التجارية.

FDA Compliant Cumple con FDA متوافق مع FDA English-Speaking Team Equipo Bilingüe فريق ناطق بالإنجليزية Flexible Minimums Mínimos Flexibles حدود دنيا مرنة
60+
Years of Excellence Años de Excelencia سنة من التميّز
1.5M
Brazilians in the U.S. Brasileños en EE.UU. برازيلي في أمريكا
100%
FDA Compliant Cumple FDA متوافق مع FDA
The Opportunity الفرصة La Oportunidad

The U.S. Cookie Aisle Has Oreo and Nabisco. But Nothing Brazilian. Yet.

ممرّ البسكويت الأمريكي يضم أوريو ونابيسكو. لكن لا شيء برازيلياً. حتى الآن.

El Pasillo de Galletas en EE.UU. Tiene Oreo y Nabisco. Pero Nada Brasileño. Todavía.

Whoever gets there first — quality product, authentic identity — builds a position that's nearly impossible to replicate later.

من يصل أولاً بمنتج عالي الجودة وهوية أصيلة يبني موقعاً يكاد يستحيل تكراره لاحقاً.

Quien llegue primero — producto de calidad, identidad auténtica — construye una posición casi imposible de replicar después.

On the shelf today

The international cookie segment is dominated by

Mexican Asian European
The Math
$30B+
U.S. cookie & cracker market per year
0
Brazilian brands with proportional shelf presence
1.5M
Brazilians in the U.S. — a built-in audience
Industry data · 2024–2025
What's missing

One of the world's richest food cultures — still with no proportional presence on U.S. shelves.

!
A gap for the consumer who's looking — and an opening for whoever shows up first.
The Two Audiences

Classic Brazilian staples carry emotional weight for the 1.5M-strong Brazilian community that no American product can replicate — and for the U.S. consumer chasing something different, they offer genuine authenticity and a flavor unlike anything already on the shelf.

With Coelho Foods as your manufacturer, you bring these products to market under your brand — and own a category that still has no leader in the U.S.
Claim this category first احصل على هذه الفئة أولاً Reclame esta categoría primero
First-mover advantage · Non-binding conversation ميزة السبق · محادثة دون التزام Ventaja del primer movimiento · Conversación sin compromiso
Product Categories Categorías de Productos فئات المنتجات

Three Categories. One Line Ready for Your Brand. Tres Categorías. Una Línea Lista para Su Marca. ثلاث فئات. خط واحد جاهز لعلامتك.

From classic Brazilian recipes to modern formats — every category is private-label ready for the U.S. market. Desde recetas brasileñas clásicas hasta formatos modernos — cada categoría está lista para marca privada en EE.UU. من الوصفات الكلاسيكية إلى التنسيقات الحديثة — كل فئة جاهزة للعلامة الخاصة للسوق الأمريكي.

i.
Sweet & Savory Dulce y Salado حلو ومالح

Biscuits & Crackers Galletas y Crackers البسكويت والمقرمشات

The heart of Brazilian baking — from buttery Maria crackers to filled cookies and cream crackers. El corazón de la panadería brasileña — desde mantecadas Maria hasta galletas rellenas y cream crackers. قلب المخبوزات البرازيلية — من بسكويت ماريا الزبدي إلى البسكويت المحشو وكريم كراكرز.

Maria Cream Crackers Rosquinhas
ii.
Modern Format Formato Moderno تنسيق حديث

Salty Snacks Snacks Salados الوجبات المالحة

Corn-based snacks engineered for high-velocity retail and impulse-purchase channels. Snacks a base de maíz diseñados para retail de alta rotación y compra por impulso. وجبات من الذرة مصممة للبيع السريع وقنوات الشراء العفوي.

Salgadinhos de Milho Sallitos Divertitos
iii.
Pantry Staple Despensa Esencial منتج أساسي

Pastas & Noodles Pastas y Fideos المعكرونة والشعرية

Quality pasta for everyday consumption — a category that drives basket size and weekly repeat. Pasta de calidad para el consumo diario — una categoría que impulsa la canasta y la recompra semanal. معكرونة عالية الجودة للاستهلاك اليومي — فئة تزيد حجم السلة وإعادة الشراء الأسبوعي.

Massas Espaguete Penne

All three categories under one roof · FDA-ready packaging · English-speaking team Las tres categorías bajo un mismo techo · Empaque listo para FDA · Equipo bilingüe جميع الفئات تحت سقف واحد · تغليف متوافق مع FDA · فريق ناطق بالإنجليزية

The Product Line La Línea de Productos خط المنتجات

Real Products. Proven Packaging. Ready for Your Label. Productos Reales. Empaque Probado. Listos para Su Marca. منتجات حقيقية. تغليف مُثبت. جاهزة لعلامتك.

These exact lines move in retail today — the same quality and formats you can launch under your own brand in the U.S. Estas líneas ya se venden en el retail — la misma calidad y formatos que puede lanzar bajo su propia marca en EE.UU. هذه الخطوط تُباع فعلاً في المتاجر — نفس الجودة والتنسيقات التي يمكنك إطلاقها تحت علامتك في الولايات المتحدة.

SweetDulceحلو
SweetDulceحلو
SweetDulceحلو
CrackerCrackerمقرمش
SavorySaladoمالح
SweetDulceحلو
SavorySaladoمالح
SweetDulceحلو
Every item available for private label · FDA-ready packaging Cada producto disponible para marca privada · Empaque listo para FDA كل منتج متاح للعلامة الخاصة · تغليف متوافق مع FDA See the full catalog Ver el catálogo completo شاهد الكتالوج الكامل
The Portfolio

From Classic Cookies to Modern Snacks — A Line That Fits Any Brand Strategy.

Refined over decades of market performance, ready to launch under your identity in the U.S.

From Our Factory · Yours to Brand

Every product below ships in your packaging, with your story.

i. Sweet Cookies Heritage

The Heart of Brazilian Baking

Recipes refined over decades, validated by generations.

A flavor profile genuinely distinct from anything on the conventional shelf — what the ethnic and curious mainstream shopper are looking for.

Maria Crackers Rosquinhas de Coco Coconut Filled
ii. Savory Crackers High Repeat

Daily Staples With High Repeat

Products that make the shopping list — and stay there.

Cream crackers, social crackers, and savory varieties. Ideal for the international or ethnic aisle at large retail chains.

Cream Crackers Crackers Sociais Whole Grain
iii. Corn Snacks Growth Category

The Fastest-Growing Snack Category

Impulse-driven snacks with Brazilian flavor DNA.

Perfect for checkout lanes, endcaps, and impulse strategies. Strong margins, natural fit with U.S. globally-inspired flavor trends.

Salgadinhos de Milho Cheese Corn Sweet Crisps
iv. Pasta Portfolio Extension

Universal and Indispensable

One of the most accessible aisles in U.S. retail.

A Brazilian-origin pasta at proven quality extends your portfolio beyond snacks and cookies — same buyer, same shelf.

Spaghetti Penne Macarrao
Built for U.S. Retail

Packaging Fully Customized for the U.S. Market

Bilingual (PT/EN), FDA-compliant nutrition facts, layout aligned to your positioning, and oz/lb adaptations. You provide the design — we execute it.

FDA Nutrition Bilingual EN/PT oz / lb Units Your Identity
Discuss your product line
Mix & match across all 4 categories
The Portfolio

From Classic Cookies to Modern Snacks — A Line That Fits Any Brand Strategy.

Refined over decades of market performance, ready to launch under your identity in the U.S.

From Our Factory · Yours to Brand

Every product below ships in your packaging, with your story.

i. Sweet Cookies Heritage

The Heart of Brazilian Baking

Recipes refined over decades, validated by generations.

A flavor profile genuinely distinct from anything on the conventional shelf — what the ethnic and curious mainstream shopper are looking for.

Maria Crackers Rosquinhas de Coco Coconut Filled
ii. Savory Crackers High Repeat

Daily Staples With High Repeat

Products that make the shopping list — and stay there.

Cream crackers, social crackers, and savory varieties. Ideal for the international or ethnic aisle at large retail chains.

Cream Crackers Crackers Sociais Whole Grain
iii. Corn Snacks Growth Category

The Fastest-Growing Snack Category

Impulse-driven snacks with Brazilian flavor DNA.

Perfect for checkout lanes, endcaps, and impulse strategies. Strong margins, natural fit with U.S. globally-inspired flavor trends.

Salgadinhos de Milho Cheese Corn Sweet Crisps
iv. Pasta Portfolio Extension

Universal and Indispensable

One of the most accessible aisles in U.S. retail.

A Brazilian-origin pasta at proven quality extends your portfolio beyond snacks and cookies — same buyer, same shelf.

Spaghetti Penne Macarrao
Built for U.S. Retail

Packaging Fully Customized for the U.S. Market

Bilingual (PT/EN), FDA-compliant nutrition facts, layout aligned to your positioning, and oz/lb adaptations. You provide the design — we execute it.

FDA Nutrition Bilingual EN/PT oz / lb Units Your Identity
Discuss your product line
Mix & match across all 4 categories
Inside the Factory Dentro de la Fábrica داخل المصنع

See the Operation That'll Produce Your Brand. Vea la Operación Que Producirá Su Marca. شاهد العملية التي ستنتج علامتك.

A walk through Coelho Foods — from raw ingredients to finished packaging, ready to ship under your label. Un recorrido por Coelho Foods — desde ingredientes hasta el empaque final, listo para enviarse bajo su marca. جولة في كويلهو فودز — من المكونات إلى التغليف النهائي، جاهز للشحن تحت علامتك.

Not a render — the real production floor in Massape, Ceara. No es un render — el piso de producción real en Massape, Ceara. ليست صورة مُولّدة — أرضية الإنتاج الحقيقية في ماسابي، سيارا.
Production Floor Piso de Producción أرضية الإنتاج
Filmed at Coelho Foods · Massape, Ceara · Brazil Grabado en Coelho Foods · Massape, Ceara · Brasil صُوّر في كويلهو فودز · ماسابي، سيارا · البرازيل
Want a private tour? Schedule a virtual visit. ¿Quiere un tour privado? Agende una visita virtual. هل تريد جولة خاصة؟ احجز زيارة افتراضية.
Real Retail Retail Real بيع حقيقي

Not a Mockup. These Products Already Move on Shelves. No es un Montaje. Estos Productos Ya Giran en Góndola. ليست نماذج. هذه المنتجات تتحرك فعلاً على الرفوف.

Proven turnover and shelf appeal — the kind of retail traction you want behind your private label before you scale. Rotación comprobada y atractivo en góndola — la tracción de retail que quiere detrás de su marca antes de escalar. دوران مُثبت وجاذبية على الرف — زخم البيع الذي تريده خلف علامتك قبل التوسع.

In AisleEn Góndolaفي الممر
Full facings, real placement.Frentes completos, ubicación real.واجهات كاملة، تواجد حقيقي.
EndcapCabeceraواجهة
Display-ready formats.Formatos listos para exhibición.تنسيقات جاهزة للعرض.
Retail MixMix de Retailتشكيلة
Sweet, savory & snacks together.Dulce, salado y snacks juntos.حلو ومالح ووجبات معاً.
Bring this to your shelves Llévelo a sus góndolas أحضرها إلى رفوفك
Proven formats · Your brand on the package Formatos probados · Su marca en el empaque تنسيقات مُثبتة · علامتك على العبوة
The Authenticity Premium

In the U.S. Market, "Made in Brazil Since 1960" Is Worth as Much as Any Certification.

The American consumer doesn't just buy a product. They buy a story, an origin, and a purpose.

"

Today's consumer — especially millennials and Gen Z — reads labels, researches origins, and pays a premium for a product with a real story behind it.

The Millennial & Gen Z Shift
1960
Where It Started

A Family. A Wood-Fired Oven.

Founded in 1960 by Jose Helio Coelho de Arruda in the interior of Ceara — a wood-fired oven and handmade recipes refined across generations.

1985–2005
Growing Without Compromise

Scale, Not Shortcuts.

From a single bakery to regional distribution, then a modern plant — without ever losing authentic flavor, texture, and non-negotiable quality.

Today
Same Hands, Larger Stage

A 3rd-Generation Maker

HQ in Massape, distribution from Caucaia. Producing for domestic and international markets with the same values from the beginning.

6
Decades on the shelf
The brand already lives in the aisle — in Brazil. Six decades of consumer trust at home is recognition you don't have to build from scratch. That equity travels with your private label onto U.S. shelves.
What This Means for Your Brand

Your brand on a Coelho Foods product is backed by decades of genuine Brazilian authenticity.

And authenticity, in today's U.S. food market, is a shelf-level differentiator — the kind that justifies premium pricing and earns repeat purchases.

Stamp of Origin
Made in Brazil
Since 1960 · Ceara
Put authenticity on your label
Story-led packaging design support included
Global Distribution Distribución Global التوزيع العالمي

Supplying Global Markets With Brazilian Quality. Abasteciendo Mercados Globales Con Calidad Brasileña. نُورّد الأسواق العالمية بجودة برازيلية.

Coelho Foods is open to partnership with importers, food distributors, supermarket chains, and private label programs — with the capacity and documentation to ship internationally. Coelho Foods está abierta a alianzas con importadores, distribuidores, cadenas de supermercados y programas de marca privada — con la capacidad y documentación para exportar internacionalmente. كويلهو فودز منفتحة على الشراكة مع المستوردين والموزّعين وسلاسل المتاجر وبرامج العلامة الخاصة — بالقدرة والوثائق اللازمة للشحن دولياً.

ImportersImportadoresالمستوردون DistributorsDistribuidoresالموزّعون Supermarket ChainsSupermercadosسلاسل المتاجر Private LabelMarca Privadaالعلامة الخاصة
Start a partnership Iniciar una alianza ابدأ شراكة
Opportunities subject to negotiation. Oportunidades sujetas a negociación. الفرص خاضعة للتفاوض.
The Final Step

The U.S. Market Still Has No Leader in Brazilian Cookies and Snacks. Your Brand Could Be It.

The window is open. The consumer is ready. The factory is built. What's missing is the partner with the vision — and the clarity to act before the moment passes.

The Window
Is open — for now.
The Consumer
Is ready — data confirms it.
The Factory
Is built — for exactly this.
Wholesale & Distribution

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